Realtor Websites

Not just a website but an 'effective' realtor website

In today's digital age, having an online presence is essential for any business, and real estate is no exception. 

That's really not news to anyone, however, having an effective website is another story.

Every website should establish your brand and provide information but, for realtors, the website needs to do more.

So makes for an 'effective' realtor website?

Your website is there to provide information. Information your client will use to decide if you are the right person to help them make, what is usually, the most expensive purchase they will ever make. Yes, it's that important!

So while your website needs to include all the information that is now considered mandatory for every site, and display it on any device, large or small, there are some which are particularly important for realtors.

Making Contact Easy

Making it easy for potential clients to make timely connections with you via multiple methods; phone, text, as well as email.

The Services You Offer

If you offer more than just basic buying and selling services then let people know. Potential clients need to know everything you can do for them and what are your strengths.

Easy Access To Your Listings

With all listings being on mainstream, highly accessible websites such as Zillow, Trulia, or a key broker's website, there is little benefit in having every listing available duplicated on your own website. The return on investment, considering the time and cost of keeping this updated, is typically not valuable. However, making it easy for potential clients to view those listings is essential.
Having a small number of  'featured' listings on your website can definitely be beneficial.

Who You Are - Why A Client Should Work with You

Tell potential clients why you are the choice to work with them. Include information about your experience, qualifications, skill set, and more.

Up-To-Date Reviews

The key here is up-to-date. Reviews are one of the best ways to build trust but reviews lose their effectiveness as they age. Reviews that are over 6 months old are not considered valid by many readers, they are considered old. So having a way to display your latest reviews is the way to go.

Increased Efficiency

Your website should help you save time and streamline your business processes. You can use your website to schedule appointments, and communicate with clients, add automation to make sure you respond to requests as quickly as possible. This can free up more time for you to focus on your clients and grow your business.